An agency starts from an empty repository and prices accordingly. This starts from a platform with paying customers, an uptime record and a roadmap, so nothing here rebuilds a phone system, a diary or a hosting stack. That is why it costs what it costs.
Six questions, then pick a time.
They are not steps and there is no order to them. A business that already likes its brand buys Site. One that only wants to look like itself buys Brand and stops. The largest projects start at Software and never touch the other two.
You stop looking like a template.
You look like one business everywhere, including on paper.
A site built the way you sell, not the way a template assumed.
You change every word of it yourself, without calling anybody.
The platform learns to do what your business does.
The thing that does not fit becomes a capability, and you pay for it once.
Including when the answer is none of them.
Answer both and this says which one, or that you do not need any of them.
Not a form and not a trial. Fifteen minutes is usually enough to know whether this is the right thing for you, including when it is not.
In that order, because a number given before the scope is a number somebody has to eat later.
Three lines every working day: what was done, what is next, what is waiting on you. Nobody ever wonders what is happening.
Unlimited changes while a stage is open, none after it closes. Two or three directions first, then one design taken properly, so a wrong turn costs half a day rather than a fortnight.
If what you need is a good site and nothing unusual, ParrotB's own website module does that for a monthly fee and you do not need me for it. This is for a business whose brand is what it competes on, or whose way of working a template cannot describe. If that is not you, the cheaper answer is the right one and I will say so on the call.
Fonts, stock photography, a shoot, your domain, and any paid service the build depends on. Identified while the work is scoped, quoted before anything is committed, and paid by you. Watch the typefaces: some are licensed per site or per pageview, and that bill arrives every year.
Translations are produced by machine, which is what makes several languages affordable rather than something to charge for three times. Where a mistranslation would cost you something, a human review is arranged and quoted separately.
Not content updates, because you already change every word yourself. Not support, which is a separate arrangement. And never unlimited changes, because one person cannot honour that.
Your site measured again at three widths, an accessibility pass, a speed check, and a written note of what has drifted since launch. The small things are fixed inside the same half day.
One of them is the annual check. The other three are yours to spend on whatever you want, booked in advance rather than held on call.
| Widths | 390 / 820 / 1440 px |
|---|---|
| Accessibility | WCAG 2.1 AA, EN 301 549 |
| Largest contentful paint | at or under 2.5 s |
| Cumulative layout shift | at or under 0.1 |
| Interaction to next paint | at or under 200 ms |
Measured and reported. Not certified, and never described as compliance.
Fifteen minutes. I will tell you which of the three you actually need, including when the answer is none of them.
Six questions, then pick a time.