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ParrotB
← All three builds
Custom build · Brand

Stop looking like a template.

A mark, a palette, type and the rules for using them, applied to your live site rather than handed over as a folder of files. It ends with you looking like one business everywhere, including on paper.

EUR 2,500 - 6,000

Roughly 8 elapsed days, across two weeks. From EUR 2,500, excluding VAT.

Describe the project

Six questions, then pick a time.

What you get.

A mark, a palette, type and the rules for using them

Applied to your live site, so it is running rather than a folder of files

Print: a business card, and whatever else you hand people

The whole identity as design tokens, so anyone can apply it later without me

You look like one business everywhere, including on paper.

How it runs.

Elapsed days, not days of work. Day 1, day 3, day 8. What is published is what lands and what closes each stage, because the price is what the work is worth rather than what it cost in hours.

  1. Day 0

    Agreement and brief

    What lands: the brief, and your dates heldWhat closes it: Signature
  2. Day 1

    Kickoff, 60 minutes

    What lands: the scope, confirmed in writing
  3. Day 2

    Directions

    What lands: two or three boards, side by sideWhat closes it: Direction review, 45 minutes
  4. Day 3-4

    The identity applied

    What lands: a real page, not a mockup
  5. Day 5

    Your words, your vocabulary

    What lands: booking and modules configuredWhat closes it: Content and access closed
  6. Day 6

    Assembled

    What closes it: Design review, 45 minutes
  7. Day 7

    Revisions

    What lands: the one included round
  8. Day 8

    Live

    What closes it: Pre-launch call, final invoice

What it costs, and how it is paid.

EUR 2,500 - 6,000
  • 50% to book the dates
  • 50% on go-live

Terms are 14 days and nothing is published before the final invoice clears. The deposit is not refundable, and the reason is plain: it buys a place in the calendar, and those weeks are turned down for other work.

VAT is outside every figure

Every figure excludes VAT. Invoicing is from Portugal: Portuguese customers are charged Portuguese VAT, an EU business with a valid VAT number is reverse charge, and an EU customer without a VAT number is charged Portuguese VAT. Outside the EU, normally none. Country and VAT number are asked before anything is quoted, so the total quoted is the total invoiced.

The subscription is separate

The ParrotB subscription is separate, at its published price, and it does not change because a designer was involved. The design is bought. The running is rented, and it is rented from the product.

The questions people actually ask.

I already have a logo.

Then the range starts at the bottom rather than the top, because half of a brand build is deciding what the mark means and you have already done that. What you are buying is everything around it: the palette, the type, the rules, and the part that actually shows, which is it being applied to a live site rather than living in a folder.

I can get a logo online for a hundred euros.

You can, and if a mark on its own is what you need then that is the right answer and I will say so. What a hundred euros does not buy is the same identity applied consistently across a site, a booking flow and a business card, delivered as tokens so anyone can apply it again later without me.

What if I do not like any of the directions?

Two or three come first, side by side, before anything is taken properly. That is deliberate: a wrong turn at that stage costs half a day rather than a fortnight. If none of them is right we talk about why, and the reason is usually that the brief was wrong rather than the work.

After go-live.

Not content updates, because you already change every word yourself. Not support, which is a separate arrangement. And never unlimited changes, because one person cannot honour that.

EUR 450once a year

The annual check

Your site measured again at three widths, an accessibility pass, a speed check, and a written note of what has drifted since launch. The small things are fixed inside the same half day.

EUR 1,200a year

Four half days a year

One of them is the annual check. The other three are yours to spend on whatever you want, booked in advance rather than held on call.

What gets measured, and the pass mark.

Widths390 / 820 / 1440 px
AccessibilityWCAG 2.1 AA, EN 301 549
Largest contentful paintat or under 2.5 s
Cumulative layout shiftat or under 0.1
Interaction to next paintat or under 200 ms

Measured and reported. Not certified, and never described as compliance.

Who this is not for.

If what you need is a good site and nothing unusual, ParrotB's own website module does that for a monthly fee and you do not need me for it. This is for a business whose brand is what it competes on, or whose way of working a template cannot describe. If that is not you, the cheaper answer is the right one and I will say so on the call.

What is not in the price.

Fonts, stock photography, a shoot, your domain, and any paid service the build depends on. Identified while the work is scoped, quoted before anything is committed, and paid by you. Watch the typefaces: some are licensed per site or per pageview, and that bill arrives every year.

Languages.

Translations are produced by machine, which is what makes several languages affordable rather than something to charge for three times. Where a mistranslation would cost you something, a human review is arranged and quoted separately.

Tell me what you are trying to do.

Fifteen minutes. I will tell you which of the three you actually need, including when the answer is none of them.

Describe the project

Six questions, then pick a time.

Not this one? Site, or Software. All three builds.